In gamification it’s quite a different matter, because here the game elements are closely tied to what you already do in the real world. It’s a way to more clearly focus on the right behaviour, get feedback when you do things right, and get motivated by seeing clear progress in the form of level-ups, achievements or similar.
Because gamification is closely tied to the real world, the focus is shifted towards more direct behavioural change. Although we can definitely create small learning elements inside a gamification experience, encouraging reflection and discussion, you don’t have the same rich learning environments as in serious games. Instead the focus is on motivating and nudging you in the right direction.
So much energy is put into the right strategy, courses and conferences. Yet mostly, behaviour doesn’t change. Not only do you need to improve your approach in learning but also how you implement it – making sure it actually leads to change. For this to happen, you ideally address both a knowledge gap and a change of behavior.