{"id":7269,"date":"2020-06-09T12:41:35","date_gmt":"2020-06-09T12:41:35","guid":{"rendered":"https:\/\/seriousgames.pawsfabrik.dk\/?page_id=7269"},"modified":"2026-03-23T12:55:49","modified_gmt":"2026-03-23T12:55:49","slug":"why-serious-games-matter","status":"publish","type":"page","link":"https:\/\/www.seriousgames.net\/en\/why-serious-games-matter\/","title":{"rendered":"Why Games"},"content":{"rendered":"<div class=\"eut-section eut-row-section eut-fullwidth-background eut-percentage-height eut-loading-height eut-padding-top-1x eut-padding-bottom-2x eut-bg-fixed\" data-height-ratio=\"80\" data-tablet-height-ratio=\"70\" data-tablet-sm-height-ratio=\"70\" data-mobile-height-ratio=\"70\"  style=\"background-color:#000000;color:#ffffff;\"><div class=\"eut-container\"><div class=\"eut-row eut-bookmark eut-columns-gap-none eut-mobile-vertical-gap-30 eut-percentage-content\"><div class=\"eut-column wpb_column eut-bookmark eut-column-1 eut-vertical-position-middle eut-tablet-align-left eut-tablet-sm-align-left\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><div class=\"eut-inner-section eut-bookmark eut-padding-top-1x eut-padding-bottom-1x\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"  style=\"color:#000000;\"><div class=\"eut-row-inner eut-columns-gap-default eut-mobile-vertical-gap-30\"><div class=\"eut-column-inner wpb_column eut-bookmark eut-column-1 eut-tablet-column-1-2 eut-tablet-sm-column-1 eut-vertical-position-middle eut-tablet-sm-reset-content-width eut-mobile-reset-content-width\" ><div class=\"eut-column-wrapper-inner showreel-big\"><div class=\"eut-column-inner-content\"  style=\"max-width:80%\"><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><div class=\"eut-inner-section eut-bookmark eut-padding-top-1x eut-padding-bottom-1x\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"><div class=\"eut-row-inner eut-columns-gap-default eut-mobile-vertical-gap-30\"><div class=\"eut-column-inner wpb_column eut-bookmark eut-column-1-6 eut-headings-light eut-link-light eut-link-hover-default eut-column-fullheight eut-tablet-column-1-2 eut-tablet-sm-column-1 eut-vertical-position-bottom eut-tablet-sm-reset-content-width eut-mobile-reset-content-width\"  style=\"color:#ffffff;\" ><div class=\"eut-column-wrapper-inner showreel-big\"><div class=\"eut-column-inner-content\"  style=\"max-width:80%\"><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-column-inner wpb_column eut-bookmark eut-column-2-3 eut-headings-light\"  style=\"color:#ffffff;\" ><div class=\"eut-column-wrapper-inner\"><div class=\"eut-column-inner-content\" ><h1 class=\"eut-element eut-typed-text eut-align-left eut-h1 eut-mobile-reset-increase-heading eut-increase-heading eut-heading-160\" style=\"\">    <span class=\"eut-typed-text-prefix\"> Games ENGAGE and motivate people to LEARN and CHANGE<\/span>    <span class=\"eut-animated-text eut-text-white\">    \t<span id=\"eut-typed-item-69da692ce67f0\"><\/span>    <\/span>    <span class=\"eut-typed-text-suffix\"> <\/span><script type=\"text\/javascript\">\r\n\t\t\t\tjQuery(function($){ $(\"#eut-typed-item-69da692ce67f0\").appear(function() {\r\n\t\t\t\t\t$(\"#eut-typed-item-69da692ce67f0\").typed({\r\n\t\t\t\t\t\tstrings: ,\r\n\t\t\t\t\t\ttypeSpeed: 20,\r\n\t\t\t\t\t\tbackSpeed: ,\r\n\t\t\t\t\t\tstartDelay: ,\r\n\t\t\t\t\t\tbackDelay: ,\r\n\t\t\t\t\t\tloop: false,\r\n\t\t\t\t\t\tloopCount: false,\r\n\t\t\t\t\t\tshowCursor: false,\r\n\t\t\t\t\t\tcursorChar: \"|\",\r\n\t\t\t\t\t\tcontentType: null,\r\n\t\t\t\t\t\tattr: null\r\n\t\t\t\t\t});\r\n\t\t\t\t});\r\n\t\t\t});\r\n\t\t<\/script><\/h1><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-column-inner wpb_column eut-bookmark eut-column-1-6\" ><div class=\"eut-column-wrapper-inner\"><div class=\"eut-column-inner-content\" ><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\">  <div class=\"eut-bg-image eut-bg-image-id-7273\"   style=\"background-image: url(https:\/\/www.seriousgames.net\/wp-content\/uploads\/2020\/06\/Corporate_Games.png);\"><\/div>  <div class=\"eut-bg-overlay eut-bg-dark eut-opacity-40\"><\/div><\/div><\/div><div class=\"eut-section eut-row-section eut-fullwidth-background eut-padding-top-3x eut-padding-bottom-2x\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"><div class=\"eut-container\"><div class=\"eut-row eut-bookmark eut-columns-gap-default eut-mobile-vertical-gap-30\"><div class=\"eut-column wpb_column eut-bookmark eut-column-1\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><div class=\"eut-element eut-text vc_custom_1597244914090\">\r\n\t\t\t<p>Games are a very potent and versatile tool. To best harness its potential, start by understanding the challenge we are addressing: Knowledge deficit (serious games) or behavioural problem (gamification). Games can address both challenges, but it is done quite differently.<\/p>\n<p>In both serious games and gamification, we draw on the core game elements like mastery, points, levels, and achievements. The important core of games is that you have a strong active role as a learner, and need to accomplish clear goals through mastery. You make choices that have consequences for how you progress, which is clearly communicated back to you through points, levels and achievements.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><div class=\"eut-section eut-row-section eut-fullwidth-background eut-padding-bottom-1x\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"><div class=\"eut-container\"><div class=\"eut-row eut-bookmark eut-columns-gap-default eut-mobile-vertical-gap-30\"><div class=\"eut-column wpb_column eut-bookmark eut-column-1\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><div class=\"eut-inner-section eut-bookmark eut-padding-top-1x\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"><div class=\"eut-row-inner eut-columns-gap-default eut-mobile-vertical-gap-30\"><div class=\"eut-column-inner wpb_column eut-bookmark eut-column-1-6\" ><div class=\"eut-column-wrapper-inner\"><div class=\"eut-column-inner-content\" ><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-column-inner wpb_column eut-bookmark eut-column-2-3\" ><div class=\"eut-column-wrapper-inner\"><div class=\"eut-column-inner-content\" ><h3 class=\"eut-element eut-title eut-align-center eut-h3 eut-increase-heading eut-heading-160\" style=\"\"><span><strong>YOUR CHALLENGE<\/strong><\/span><\/h3><h3 class=\"eut-element eut-title eut-align-center eut-h3 eut-increase-heading eut-heading-160\" style=\"\"><span>Lack of knowledge or a behavioural issue?<\/span><\/h3><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-column-inner wpb_column eut-bookmark eut-column-1-6\" ><div class=\"eut-column-wrapper-inner\"><div class=\"eut-column-inner-content\" ><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><div class=\"eut-inner-section eut-bookmark eut-padding-top-1x eut-padding-bottom-1x\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"><div class=\"eut-row-inner eut-columns-gap-60 eut-mobile-vertical-gap-30\"><div class=\"eut-column-inner wpb_column eut-bookmark eut-column-1-2\" ><div class=\"eut-column-wrapper-inner\"><div class=\"eut-column-inner-content\" ><div class=\"eut-empty-space eut-height-1x\" style=\"\"><\/div><div class=\"eut-element eut-fancy-box eut-bg-black eut-5 eut-text-white eut-animated-item eut-fade-in-up eut-duration-normal eut-align-center\" style=\"\" data-delay=\"133\">  <div class=\"eut-fancy-box-inner\"><h4 class=\"eut-title eut-heading-color eut-h5 eut-text-white\" style=\"\"><strong>KNOWLEDGE<\/strong><\/h4>  <div class=\"eut-description\">You lack skills or knowledge in<br \/>\norder to solve tasks and get things done.<\/div>  <\/div>  <div class=\"eut-fancy-box-bg eut-5 eut-bg-black\"><\/div><\/div><div class=\"eut-empty-space eut-height-1x\" style=\"\"><\/div><div class=\"eut-element eut-align-center\" style=\"\"><div class=\"eut-single-icon eut-medium\"><div class=\"eut-wrapper-icon eut-no-shape eut-text-grey\" style=\"\"><i class=\"eut-inner-icon entypo-icon entypo-icon-down-bold eut-text-primary-1\"><\/i><\/div><\/div><\/div><div class=\"eut-empty-space eut-height-1x\" style=\"\"><\/div><div class=\"eut-element eut-fancy-box eut-bg-black eut-5 eut-text-white eut-animated-item eut-fade-in-up eut-duration-normal eut-align-center\" style=\"\" data-delay=\"133\">  <div class=\"eut-fancy-box-inner\"><h4 class=\"eut-title eut-heading-color eut-h5 eut-text-white\" style=\"\"><strong>SERIOUS GAMES<\/strong><\/h4>  <div class=\"eut-description\">An engaging and safe virtual world, where you can go to learn and train repeatedly. E.g. &#8220;I don&#8217;t know what food is healthy&#8221;. We develop a game where you can learn about healthy food.<\/div>  <\/div>  <div class=\"eut-fancy-box-bg eut-5 eut-bg-black\"><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-column-inner wpb_column eut-bookmark eut-column-1-2\" ><div class=\"eut-column-wrapper-inner\"><div class=\"eut-column-inner-content\" ><div class=\"eut-empty-space eut-height-1x\" style=\"\"><\/div><div class=\"eut-element eut-fancy-box eut-bg-black eut-5 eut-text-white eut-animated-item eut-fade-in-up eut-duration-normal eut-align-center\" style=\"\" data-delay=\"133\">  <div class=\"eut-fancy-box-inner\"><h4 class=\"eut-title eut-heading-color eut-h5 eut-text-white\" style=\"\"><strong>BEHAVIOUR<\/strong><\/h4>  <div class=\"eut-description\">You have the right skills and knowledge<br \/>\nbut don&#8217;t act accordingly.<\/div>  <\/div>  <div class=\"eut-fancy-box-bg eut-5 eut-bg-black\"><\/div><\/div><div class=\"eut-empty-space eut-height-1x\" style=\"\"><\/div><div class=\"eut-element eut-align-center\" style=\"\"><div class=\"eut-single-icon eut-medium\"><div class=\"eut-wrapper-icon eut-no-shape eut-text-grey\" style=\"\"><i class=\"eut-inner-icon entypo-icon entypo-icon-down-bold eut-text-primary-1\"><\/i><\/div><\/div><\/div><div class=\"eut-empty-space eut-height-1x\" style=\"\"><\/div><div class=\"eut-element eut-fancy-box eut-bg-black eut-5 eut-text-white eut-animated-item eut-fade-in-up eut-duration-normal eut-align-center\" style=\"\" data-delay=\"133\">  <div class=\"eut-fancy-box-inner\"><h4 class=\"eut-title eut-heading-color eut-h5 eut-text-white\" style=\"\"><strong>GAMIFICATION<\/strong><\/h4>  <div class=\"eut-description\">Game elements layered on top of real-life processes. The game will guide, nudge and motivate you towards the desired behaviour. E.g. &#8220;I don&#8217;t eat healthily enough&#8221;. We develop an AR app that nudges, supports and motivates during the day.<\/div>  <\/div>  <div class=\"eut-fancy-box-bg eut-5 eut-bg-black\"><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><div class=\"eut-section eut-row-section eut-fullwidth-background eut-padding-top-1x eut-padding-bottom-1x\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"><div class=\"eut-container\"><div class=\"eut-row eut-bookmark eut-columns-gap-default eut-mobile-vertical-gap-30\"><div class=\"eut-column wpb_column eut-bookmark eut-column-1\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><div class=\"eut-element eut-text vc_custom_1597245835188\">\r\n\t\t\t<p>In a serious game you move into a virtual arena, where you can safely do things. Here you can fail fast, explore without repercussions, play with &#8216;what if&#8217; scenarios and go places that might otherwise be impossible. If you don\u2019t get it right the first or second time, you can simply try again.<\/p>\n<p>In a serious game we scaffold and guide the learner, and we can track all performance to measure what is happening. We know from research that serious games are more effective and engaging. They give better transfer of learning from the game to real-life application, and the retention of what you learned is longer.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><div class=\"eut-section eut-row-section eut-fullwidth-background eut-padding-top-1x eut-padding-bottom-1x\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"><div class=\"eut-container\"><div class=\"eut-row eut-bookmark eut-columns-gap-default eut-mobile-vertical-gap-30\"><div class=\"eut-column wpb_column eut-bookmark eut-column-1-6\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-column wpb_column eut-bookmark eut-column-2-3\" ><div class=\"eut-column-wrapper vc_custom_1593506472477\"><div class=\"eut-column-content\" ><div class=\"eut-element eut-align-center\" style=\"\"><div class=\"eut-single-icon eut-medium\"><div class=\"eut-wrapper-icon eut-no-shape eut-text-grey\" style=\"\"><i class=\"eut-inner-icon entypo-icon entypo-icon-quote eut-text-primary-1\"><\/i><\/div><\/div><\/div><h3 class=\"eut-element eut-title eut-align-inherit eut-h3\" style=\"\"><span><br>\n<p style=\"text-align: center;\">Learning is strategically important, and yet often it ends up being seen as boring, demotivating and a waste of time. An amazing number of companies accept that thousands of hours every year are wasted due to learners never being engaged.<br>\n<\/span><\/h3><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-column wpb_column eut-bookmark eut-column-1-6\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><div class=\"eut-section eut-row-section eut-fullwidth-background eut-padding-top-2x eut-padding-bottom-3x\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"><div class=\"eut-container\"><div class=\"eut-row eut-bookmark eut-columns-gap-default eut-mobile-vertical-gap-30\"><div class=\"eut-column wpb_column eut-bookmark eut-column-1\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><div class=\"eut-element eut-text vc_custom_1597246076246\">\r\n\t\t\t<p>In gamification it\u2019s quite a different matter, because here the game elements are closely tied to what you already do in the real world. It\u2019s a way to more clearly focus on the right behaviour, get feedback when you do things right, and get motivated by seeing clear progress in the form of level-ups, achievements or similar.<\/p>\n<p>Because gamification is closely tied to the real world, the focus is shifted towards more direct behavioural change. Although we can definitely create small learning elements inside a gamification experience, encouraging reflection and discussion, you don\u2019t have the same rich learning environments as in serious games. Instead the focus is on motivating and nudging you in the right direction.<\/p>\n<p>So much energy is put into the right strategy, courses and conferences. Yet mostly, behaviour doesn&#8217;t change. Not only do you need to improve your approach in learning but also how you implement it \u2013 making sure it actually leads to change. For this to happen, you ideally address both a knowledge gap and a change of behavior.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><div class=\"eut-section eut-row-section eut-fullwidth-background eut-padding-top-2x eut-headings-dark eut-link-dark eut-link-hover-dark\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"  style=\"background-color:#fbfaf5;color:#000000;\"><div class=\"eut-container\"><div class=\"eut-row eut-bookmark eut-columns-gap-default eut-mobile-vertical-gap-30\"><div class=\"eut-column wpb_column eut-bookmark eut-column-1-6 eut-tablet-sm-column-1-6\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-column wpb_column eut-bookmark eut-column-2-3 eut-tablet-sm-column-2-3 eut-align-center\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><div class=\"eut-inner-section eut-bookmark eut-padding-top-1x eut-padding-bottom-1x\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"><div class=\"eut-row-inner eut-columns-gap-default eut-mobile-vertical-gap-30\"><div class=\"eut-column-inner wpb_column eut-bookmark eut-column-1\" ><div class=\"eut-column-wrapper-inner\"><div class=\"eut-column-inner-content\" ><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><h3 class=\"eut-element eut-title eut-align-center eut-h3 eut-tablet-reset-increase-heading eut-tablet-sm-reset-increase-heading eut-mobile-reset-increase-heading eut-increase-heading eut-heading-160\" style=\"\"><span>AREAS OF EXPERTISE<\/span><\/h3><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-column wpb_column eut-bookmark eut-column-1-6 eut-tablet-sm-column-1-6\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><div class=\"eut-section eut-row-section eut-fullwidth eut-padding-top-1x eut-padding-bottom-1x\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"  style=\"background-color:#fbfaf5;\"><div class=\"eut-container\"><div class=\"eut-row eut-bookmark eut-columns-gap-default eut-mobile-vertical-gap-30\"><div class=\"eut-column wpb_column eut-bookmark eut-column-1\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><div class=\"eut-inner-section eut-bookmark eut-padding-top-1x eut-padding-bottom-1x\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"><div class=\"eut-row-inner eut-columns-gap-default eut-mobile-vertical-gap-30\"><div class=\"eut-column-inner wpb_column eut-bookmark eut-column-1\" ><div class=\"eut-column-wrapper-inner\"><div class=\"eut-column-inner-content\" ><div class=\"eut-element eut-gallery eut-isotope eut-with-gap\" style=\"\" data-columns=\"3\" data-columns-large-screen=\"3\" data-columns-tablet-landscape=\"2\" data-columns-tablet-portrait=\"2\" data-columns-mobile=\"1\" data-layout=\"fitRows\" data-gutter-size=\"25\">  <div class=\"eut-isotope-container\"><div class=\"eut-isotope-item eut-hover-item eut-hover-style-6\"><div class=\"eut-isotope-item-inner eut-zoom-in\">  <figure class=\"eut-image-hover\"><a class=\"eut-item-url\" href=\"https:\/\/www.seriousgames.net\/en\/corporate-serious-games-gamification-and-e-learning-games\/\" target=\"_self\"  aria-label=\"Corporate Gamification and E-learning\" data-sub-html=\"&lt;span class=&quot;eut-title&quot;&gt;Corporate Gamification and E-learning&lt;\/span&gt;\"><\/a><div class=\"eut-gradient-overlay eut-gradient-dark eut-gradient-opacity-80\"><\/div><div class=\"eut-media\"><div class=\"eut-thumbnail-wrapper\"><div class=\"eut-thumbnail\"  style=\"padding-top: 75%;\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"420\" src=\"https:\/\/www.seriousgames.net\/wp-content\/uploads\/2020\/03\/Higher-screenshot-beska\u030aret-560x420.png\" class=\"attachment-crocal-eutf-small-rect-horizontal size-crocal-eutf-small-rect-horizontal\" alt=\"Corporate Gamification and eLearning\" data-lazyload=\"auto\" data-eutf-filter=\"yes\" srcset=\"https:\/\/www.seriousgames.net\/wp-content\/uploads\/2020\/03\/Higher-screenshot-beska\u030aret-560x420.png 560w, https:\/\/www.seriousgames.net\/wp-content\/uploads\/2020\/03\/Higher-screenshot-beska\u030aret-900x675.png 900w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/div><\/div><\/div><figcaption class=\"eut-content eut-align-center\"><h3 class=\"eut-title eut-h6 eut-text-white\">Corporate Gamification and E-learning<\/h3><\/figcaption>  <\/figure><\/div><\/div><div class=\"eut-isotope-item eut-hover-item eut-hover-style-6\"><div class=\"eut-isotope-item-inner eut-zoom-in\">  <figure class=\"eut-image-hover\"><a class=\"eut-item-url\" href=\"https:\/\/www.seriousgames.net\/en\/serious-games-for-children-youth\/\" target=\"_self\"  aria-label=\"Playful Tools, Change &amp; Education\" data-sub-html=\"&lt;span class=&quot;eut-title&quot;&gt;Playful Tools, Change &amp; Education&lt;\/span&gt;\"><\/a><div class=\"eut-gradient-overlay eut-gradient-dark eut-gradient-opacity-80\"><\/div><div class=\"eut-media\"><div class=\"eut-thumbnail-wrapper\"><div class=\"eut-thumbnail\"  style=\"padding-top: 75%;\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"420\" src=\"https:\/\/www.seriousgames.net\/wp-content\/uploads\/2024\/10\/Playful-Tools-Change-Education-560x420.jpg\" class=\"attachment-crocal-eutf-small-rect-horizontal size-crocal-eutf-small-rect-horizontal\" alt=\"\" data-lazyload=\"auto\" data-eutf-filter=\"yes\" \/><\/div><\/div><\/div><figcaption class=\"eut-content eut-align-center\"><h3 class=\"eut-title eut-h6 eut-text-white\">Playful Tools, Change &#038; Education<\/h3><\/figcaption>  <\/figure><\/div><\/div><div class=\"eut-isotope-item eut-hover-item eut-hover-style-6\"><div class=\"eut-isotope-item-inner eut-zoom-in\">  <figure class=\"eut-image-hover\"><a class=\"eut-item-url\" href=\"https:\/\/www.seriousgames.net\/en\/international-serious-games-research-projects\/\" target=\"_self\"  aria-label=\"Research Projects\" data-sub-html=\"&lt;span class=&quot;eut-title&quot;&gt;Research Projects&lt;\/span&gt;\"><\/a><div class=\"eut-gradient-overlay eut-gradient-dark eut-gradient-opacity-80\"><\/div><div class=\"eut-media\"><div class=\"eut-thumbnail-wrapper\"><div class=\"eut-thumbnail\"  style=\"padding-top: 75%;\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"420\" src=\"https:\/\/www.seriousgames.net\/wp-content\/uploads\/2020\/06\/Test-560x420.png\" class=\"attachment-crocal-eutf-small-rect-horizontal size-crocal-eutf-small-rect-horizontal\" alt=\"\" data-lazyload=\"auto\" data-eutf-filter=\"yes\" srcset=\"https:\/\/www.seriousgames.net\/wp-content\/uploads\/2020\/06\/Test-560x420.png 560w, https:\/\/www.seriousgames.net\/wp-content\/uploads\/2020\/06\/Test-900x675.png 900w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/div><\/div><\/div><figcaption class=\"eut-content eut-align-center\"><h3 class=\"eut-title eut-h6 eut-text-white\">Research Projects<\/h3><\/figcaption>  <\/figure><\/div><\/div>  <\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><div class=\"eut-section eut-row-section eut-fullwidth-background eut-padding-top-3x eut-padding-bottom-3x eut-headings-dark eut-link-dark eut-link-hover-dark\" data-tablet-sm-height-ratio=\"0\" data-mobile-height-ratio=\"0\"  style=\"color:#000000;\"><div class=\"eut-container\"><div class=\"eut-row eut-bookmark eut-columns-gap-default eut-mobile-vertical-gap-30\"><div class=\"eut-column wpb_column eut-bookmark eut-column-1-6 eut-tablet-sm-column-1-6\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-column wpb_column eut-bookmark eut-column-2-3 eut-tablet-sm-column-2-3 eut-align-center\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><h3 class=\"eut-element eut-title eut-align-center eut-h3 eut-tablet-reset-increase-heading eut-tablet-sm-reset-increase-heading eut-mobile-reset-increase-heading eut-increase-heading eut-heading-160\" style=\"\"><span>CURIOUS TO LEARN MORE?<\/span><\/h3><div class=\"eut-element eut-text vc_custom_1591792060406\">\r\n\t\t\t<p>We offer a free evaluation on how you can benefit from games<\/p>\n\r\n\t\t<\/div>\r\n\t<div class=\"eut-element eut-align-center eut-animated-item eut-fade-in-up eut-duration-normal\" data-delay=\"400\"><a href=\"https:\/\/www.seriousgames.net\/en\/contact\/\" title=\"Contact\" class=\"eut-btn eut-btn-large eut-square eut-bg-black eut-bg-hover-black eut-btn-line\"><span>Get in touch<\/span><\/a><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><div class=\"eut-column wpb_column eut-bookmark eut-column-1-6 eut-tablet-sm-column-1-6\" ><div class=\"eut-column-wrapper\"><div class=\"eut-column-content\" ><\/div><div class=\"eut-background-wrapper\"><\/div><\/div><\/div><\/div><\/div><div class=\"eut-background-wrapper\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Games ENGAGE and motivate people to LEARN and CHANGE Games are a very potent and versatile tool. To best harness its potential, start by understanding the challenge we are addressing: Knowledge deficit (serious games) or behavioural problem (gamification). Games can address both challenges, but it is done quite differently. In both serious games and gamification, [...]","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7269","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Games - Serious Games Interactive<\/title>\n<meta name=\"description\" content=\"Learn why games are powerful for learning, engagement and skill development. Uncover the educational and cognitive benefits of game\u2011based approaches.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seriousgames.net\/en\/why-serious-games-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Games\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seriousgames.net\/en\/why-serious-games-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"Serious Games Interactive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seriousgames\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T12:55:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SeriousGamesInt\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.seriousgames.net\/en\/why-serious-games-matter\/\",\"url\":\"https:\/\/www.seriousgames.net\/en\/why-serious-games-matter\/\",\"name\":\"Why Games - Serious Games Interactive\",\"isPartOf\":{\"@id\":\"https:\/\/www.seriousgames.net\/da\/#website\"},\"datePublished\":\"2020-06-09T12:41:35+00:00\",\"dateModified\":\"2026-03-23T12:55:49+00:00\",\"description\":\"Learn why games are powerful for learning, engagement and skill development. 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