Over the last 10 years we have built and developed a team that specializes in harnessing the potential of games for engaging, learning and educating children and young people. We have developed games for pretty much all platforms and formats, but increasingly we find smart phones and tablets to be the primary platforms for reaching the target group the best.
The company was founded by Simon Egenfeldt-Nielsen who was involved in the leading research on educational use of games for children and youngsters for many years at the IT-University of Copenhagen. He insisted on transforming this into tangible games for children instead of merely writing about it.
We started out by developing our own educational games, like the award-winning Global Conflicts and Playing History series that deal with quite difficult topics. But over the years, we have shifted our focus more towards playful learning apps for children, for example the award-winning MiniMo Town.
We have worked with a lot of different companies, organisations and associations that want to tap into the potential of games for children. The list includes large customers like Danida and Maersk but also start-ups like Coding Pirates and SpeakApp or NGOs like Sex & Samfund. We are equally proud of the results and find that each customer provides a unique opportunity to explore and exploit the potential of games.
Over the years, we have found that the most important thing is not what type of game or topic you have previously developed. But rather having a good process for involving children and young people.
Research shows that especially motivation, transfer and retention increase when using games – whether you call it the edutainment, serious games, educational games, learning games, games for change or something else, the potential is waiting to be released.